ralphy new

Create a new project under <workspace>/projects/<id>/ with a canonical layout. Lightweight on-ramp — pass a brief to seed BRIEF.md or just --id <slug> for an em

Summary

ralphy new [options] [brief...]

Common flags

Flag	Description
--id <slug>	Project id slug (default: derived from brief or YYMMDD-HHMMSS)
--name <name>	Display name (default: title-cased id)
--brand <id>	Brand id (registry lookup)

Example

ralphy new "Spring 2026 ad for Acme dental floss"

Show Full reference

Flags

Flag	Description
--id <slug>	Project id slug (default: derived from brief or YYMMDD-HHMMSS)
--name <name>	Display name (default: title-cased id)
--brand <id>	Brand id (registry lookup)
--persona <id>	Persona id (registry lookup)
--template <id>	Template id
--platform <platform>	Target platform (default: “tiktok”)
--aspect-ratio <ratio>	Aspect ratio (default: “9:16”)
--duration <seconds>	Target duration in seconds
-h, --help	display help for command

All examples

ralphy new "Spring 2026 ad for Acme dental floss"
ralphy new --id summer-launch-001
ralphy new "office-set walkthrough" --id office-walk-001